The first thing that businesses need to do in periods of crisis is address the variables that can be controlled. Macro-economic issues, customer demand, bank interest rates etc. are all important but outside the direct control of businesses owners.
In order to survive, businesses must consider difficult decisions and usually discretionary spending is rightly looked at. Every cost must be considered against the potential, usually monetary, benefits. Given how many businesses have adapted to remote working, it will be interesting to see how many business owners will sign cheques for expensive rents in the city centre post the pandemic “trading period”.
Good professional advice, knowledge, experience and customer service will always be in demand though.